The Business of Street Magic by Will Stelfox

Turn your interest in street magic into a more confident performance with The Business of Street Magic by Will Stelfox, a digital download about building an audience and earning as a street performer. Stelfox shares how he moved from learning his first trick to performing full time in under a year.

Alongside practical guidance on the business of street magic, you’ll see street performances and learn two effects: a magical coin levitation and a card transposition involving a spectator’s signed card and pocket.

• Five phases of a street performance: Learn Stelfox’s framework for turning passersby into an audience willing to pay for entertainment.
• Different spectator personalities: Explore ways to respond to different kinds of audience members.
• Professional presentation: Learn how to present yourself professionally and pursue paid event opportunities.
• Career transition guidance: Stelfox covers stages for moving from a day job toward performing magic as a career.
• Performance and instruction: The download includes real-time street performances, in-depth teaching sessions, and an interview with Andrew Gerard.

The download runs approximately 1 hour and 28 minutes. The floating coin techniques borrow from the creations of Julie Detmer, and the street performances offer a chance to see the material in context.