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The Hook by Matthew Wright
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Give your magic more meaning with The Hook, a lecture by three-time FISM award winner Matthew Wright. Through material from his professional repertoire, Wright explores how character, storytelling, comedy, and astonishment can turn a trick into an experience your audience cares about.
Whether you’re a curious hobbyist or a seasoned professional, you’ll find ideas for shaping presentations around your own personality and passions. The focus goes beyond methods to the choices that help an effect connect.
Key Features
- Creative approach: Explore why an effect belongs in your repertoire and when its meaning comes through.
- Professional material: See demonstrations drawn from Wright’s performing repertoire.
- Presentation tools: Develop stronger narratives and presentations that reflect who you are.
- Thoughtful perspective: Learn from lessons Wright gained as a student of Eugene Burger.
The Hook offers a way to think more deeply about the magic you perform—and help your audience connect with it from the first moment.